Using Social Media to Tell Your Story

By Larry Zook

March 8, 2010

I enjoyed joining staff from AAHSA and two other AAHSA members on February 24 in presenting a seminar on "Using Social Media to Tell Your Story" at the AAHSA Future of Aging Services Conference in Washington, DC.

Craig Collins-Young Internet Content Manager at American Association of Homes and Services for the Aging , Ted Goins, President & CEO, Lutheran Services for the Aging, Inc., Salisbury, NC, and Eric Schubert, Director of Communications, Ecumen .

Social Media offers many opportunities to build community and connections with those already using various sites such as Facebook, Twitter, and YouTube. Opportunities are presented not only to share our stories as aging services providers, but also to allow for two-way communication and sharing of experiences and stories by residents, family caregivers, and others who are part of our communities.

At the AAHSA session, I had the privilege of speaking about Twitter, and how we are using it at Landis Homes. A powerpoint that I prepared together with Ted Houser of Ninja Fast Consulting is available at Twitter Powerpoint .

Both Ted Goins and Eric Schubert who also presented have posted blog entries as well, which are accessible at:



For additional perspective on our social media journey at Landis Homes, I also shared a Blog Entry Social Media & Networking in December 2009.